5 elements of a great website.

With a great website, you should get:
The sales results you want.
The security you need.
The online presence you deserve.

5 Elements of a Great Website
1. Mobile Optimization
If your website is not mobile-friendly, you may lose business. 
At the very least, you'll be ranked lower in mobile 
Google search results.
More and more people look at websites from their cell phone or tablet and not their desktop computer. A great website should accommodate this form of viewing with a true mobile-responsive solution that works on any device, both horizontally and vertically.

2. Content
Content is important for the user experience and SEO. It should be concise and meaningful. Compelling content that's useful and “speaks to your audience” along with easy navigation encourages potential customers to take action.

3. User Experience
Visitors are coming to your site for a reason. What they're looking for should be easy to find, not a frustrating scavenger hunt.  Site architecture, design and website features all contribute to an engaging experience for your visitor.

4. Security and Technology
Close to 40% of small business have been cyber attacked. 
Your site should get regular and seamless updates. In this day and age, it's important to be proactive, not reactive!

5. E-Commerce
Do you take payments or donations on your website? Your site should make it easy for your visitor to make a payment while ensuring everyone's data is secure. Is the web firm you hire truly knowledgable when it comes to security and PCI compliance requirements? They better be!

Of course, these aren't the only things to consider, or for your web design firm to be experienced in; but it's a great start towards a powerful online marketing tool for your business.

Part 1 of my series:
Lisa's Website Insights for creating websites that Impress & Engage