Why Email Marketing Is Still A Powerful Tool.
Email is still a great way for your small business to stay top-of-mind with their clients, and to reach out to your prospects.
With email marketing you can reach your customers where they are, without spending a lot of money.
Send content they want to read and that is of interest to your audience.
Consider segmenting your email lists so the right type of message reaches the right target audience.
Make sure its mobile responsive. If it doesn’t display properly on their mobile device, they’re not going to read it.
Keep your emails short and easy to read.
72% of U.S. adults say they prefer companies to communicate with them via email.
91% say they’d like to receive promotional emails from companies they do business with.
73% of companies agree email marketing is a core part of their business efforts.
25% rate email as their top channel in terms of return on investment.
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