Please Don't Leave! 5 Tips to Reduce the Bounce Rate on your Website.
What does Bounce Rate mean and why is it important? It's the number of visitors who leave your website after visiting a single page.
The bounce rate of a website helps you analyze your site's performance. There are certain actions taken by visitors that determine this rate. Ultimately, this causes a steep fall in user engagement and subsequently impacting the conversion rate in a negative way. Consider the tips below. After all, the whole point of your website is the opportunity to market your products or services to visitors, not have them leave right away.
PLEASE DON'T LEAVE!5 tips to reducing the bounce rateon your website:
1. KEEP IT READABLE A lot of images and text elements fighting for the viewers attention, hard to read content due to bad color choices and poor overall site design are a few elements that affect the readability of your website. Visitors get frustrated so they give up and leave. To keep visitors engaged and reading your content, use the right color palette, select readable fonts, craft good headlines that draw attention, use bulleted lists when appropriate, and place CTA (call to action) buttons in the right locations. These also add to your website’s usability and will increase user engagement.
2. TOO MUCH INFO ON A PAGE Don't say everything on the home page. Spread out important content to engage your visitor and lead them through the site. If you want to improve your conversion rates, then put useful and important information on every page of your website.
3. PROVIDE EASY NAVIGATION Build an intuitive and user friendly navigation system that's easy for your visitor to use. Consider how you can make it easy for them to find what their looking for, not frustrate them. Using Breadcrumb Navigation and internal linking techniques are a few ways to accomplish this.
4. MAKE 404 ERROR MESSAGES INTERESTING Broken links are one of the major causes that contribute to an increased bounce rate on a website. For broken or invalid links redirect visitors to a 404 Error Page. By developing a 404 Error Page with creative messaging, you'll keep them engaged and give your visitors a reason to keep exploring other pages on your website.
5. PLACE IMPORTANT INFORMATION ABOVE THE FOLD Another tip to reduce bounce rates is to place important information above the fold. Most visitors have short attention spans, they want to get the information they came for as soon as possible. Keeping that important messaging above the fold makes it visible to them as soon as they visit any page on your site.
These are 5 of many tips to reducing bounce rates on your website. I look forward to sharing additional tips in a future post.
Part 8 of my series: Lisa's Website Insights for creating websites that Impress & Engage