2 Website Design Principles for Optimal User Interaction.

We all know how important it is for your website to 

encourage interaction with your visitors.
You want them to explore, learn, take action and return often.
One of the biggest mistakes is trying to do and say too much. If a site is cluttered with random content and images all vying for attention, it can be overwhelming. Your site should give visitors an easy way to navigate to what they're looking for, if not, many will leave out of frustration.
How to keep your visitors engaged and happy they stopped by.

1. Know Who You're Speaking ToIt's very important to know your target audience. Who are they? Why are they coming to your site? How can your company help them? Your web firm should be asking you these questions and more to gain this insight so your website speaks to your potential customer. 
Knowing this important data helps guide your site's design, content development, placement of important elements, calls-to-action, site navigation and functionality. All adding up to an awesome user experience.
2. Keep It SimpleToo much information can detract from interaction. A site that is well thought-out with clear messaging and images helps guide your visitors to take the desired action. Concise messaging is much better than lengthy content where important messages are buried, never to be found. It's also about word choice. Your content should be easy to understand and straightforward. Not only does it make for a better user experience but it also helps with SEO.
Keeping it simple is also a necessity when catering to an increasingly mobilized audience. Everyone uses a smartphone or tablet to surf the web. A responsive website adapts automatically to these devices for an optimal user experience…no more pinching, squeezing or frustration. Creating a mobile-responsive site will not only increase your search ranking on Google, but keep your mobile visitors happy. 

As you can see, there's a lot more to consider than the 
design of your website for optimal user interaction. But, when 
all your website parts and pieces are properly orchestrated, you end up with a powerful online presence.

Part 4 of my series:

Lisa's Website Insights for creating websites that Impress & Engage