5 reasons why you should have a mobile responsive website.

Do you run down the hall to turn on your desktop computer to surf the internet? Of course not, because you have your mobile device right by your side. Your smartphone…tablet…iPhone…laptop.
If you've ever tried to open a website on a device that was not optimized for mobile viewing with the frustrating pinch and zooming action with your thumb and index finger, then you understand how important responsive website design is for user access on mobile devices. 

Here are 5 reasons why your company should invest in a mobile responsive website:

1. A Positive User Experience
User experience often determines how your business or brand will be judged. According to Google’s Think Insights, more than 60% of mobile users who are frustrated with navigating a website will leave immediately and most likely end up on a competitor’s website instead. On the flip side, the survey indicates that 67% of users who have a pleasant experience will buy the business’ product or sign up for a service. 
2. Mobile Phone Usage is Skyrocketing
People are always on the go and require accessing websites or content searches at the touch of a finger on a mobile device. Nearly one-fourth of all Google searches are being performed from a mobile device and more than half of all local searches are accessed on a smart phone. 
3. Saving Both Time and Money
Total development costs are usually cut significantly due to the fact that there's no need for a duplicate website template created for each mobile device. Consequently, investing in a mobile responsive website is the wisest choice in the long term for cutting maintenance costs.
4. Preferred Approach for Search Engine Optimization
Google and other popular search engines strongly prefer responsive designed websites over mobile templates. Since there is just one single URL needed for a bot to crawl the website instead of multiple, Google’s algorithm responds more efficiently.
5. Adaptability to Future Mobile Devices
Since responsive websites involve a template that's designed based on screen size rather than device, the website will display properly for that screen size regardless of the particular device being used. Your website has the ability to adapt to all technology changes. A recent study conducted by eMarketer demonstrated that nearly 40% of internet users will access websites through their mobile devices on a daily basis and that responsive websites have a higher retention rate for longer periods of time. 
Responsive design enables a website to adapt its layout to device-specific requirements. Content and layouts automatically re-size to fit the screen, images grow or shrink, copy re-flows itself.  It’s become a critical component of building strong brands, nurturing lasting customer relationships, and making mobile work for you. 
READY TO GO MOBILE? Get in touch: Lisa@EdOutWest.com

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