In addition to providing a more engaging experience, multimedia increases your options for distributing content.
Video is versatile, you can:
> Embed your company or “how-to” videos into a blog post> Turn them into thumbnails on Facebook
> Link them on Twitter
> Share them on your LinkedIn profile and company page
Don't forget to set up your YouTube Channel, you can add company info and more.
Take your Instagram photo and:
> Add it to your blog post
> Post it as a thumbnail on your Facebook page
> Put it on your LinkedIn updates
Don't forget to make it a hyperlink to your content to drive even more engagement!
Using your own creative and informative multimedia content creates value while sharing your knowledge. This will always appeal to your audience than the hard sell approach.