How to use the OR-Operator to refine your LinkedIn searches.

Boolean operators, they sound strange but they work!

Boolean searches allow you to combine words and phrases using the words AND, OR, NOT and NEAR (otherwise known as Boolean operators) to limit, widen, or define your search. 

Using OR means that either or both of your search items will be present in the results. Let’s assume you're selling training services. People who hire you are often in the sales, marketing or the HR department. So, as an example, let’s search for these profiles.

By inserting the word OR (in capitals with a space before and after), you get more results. This is exactly what you want!
In the illustrated example, we're finding people who are:
1. Sales managers
2. Marketing managers
3. Sales and marketing managers

TIP: The OR-operator can be used more than once.
Example: sales OR marketing OR hr
The OR-operator can bring you extra results that you normally wouldn't get, especially when using search terms related to your original ones.

Additional tips for making the best use of OR:
1. Plural: copy writer OR copy writers
2. Synonyms: team leader OR team manager
3. Abbreviations: hr OR human resources
4. Spelling: developer OR develloper OR developper OR devellopper because typos happen

The general rule of thumb to apply the OR-operator is when you want more results.

No comments:

Post a Comment