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Support the Entrepreneur! 
For every $100 spent at local small businesses, $68 returns to the community. -Civic Economics
 
Entrepreneurship fuels America’s economic innovation and prosperity.
Our local business owners:
> Keep money in our communities
> Create more choice
> Embrace what makes us unique
> Contribute to local causes

Create a Remarkable Voicemail

A memorable voicemail is one that people will remark on.

Most folks have a boring voicemail recorded. It sounds boring but it’s familiar. “Hi, thank you for calling. I’m not at my desk right now.” No kidding. We got your voicemail. We already know you can’t take the call, so now we’re no longer listening as we wait for the beep. 
People who call on you are a great referral source. You can create word-of-mouth marketing using your voicemail message.
A remarkable voicemail is one that people will remark on. 

Tell People What You Do
Even your mom doesn’t really have a clue. Here’s your chance to clue people in. 
Caterer: Can you hear that sizzle? Smell that aroma? I’m in the kitchen cooking lunch for an office party. Leave a message and I’ll cook lunch for you, too.
Plumbing: I’m up to my knees in water. You, too? I’ll be there within 2 hours of your call. 
Business Coach: I’m working on ways to knock out your competition. Let’s get your business to be top of mind right away.  

Rule of Thumb: Keep your voicemail message under 30 seconds. 

How to use the OR-Operator to refine your LinkedIn searches.

Boolean operators, they sound strange but they work!

Boolean searches allow you to combine words and phrases using the words AND, OR, NOT and NEAR (otherwise known as Boolean operators) to limit, widen, or define your search. 

Using OR means that either or both of your search items will be present in the results. Let’s assume you're selling training services. People who hire you are often in the sales, marketing or the HR department. So, as an example, let’s search for these profiles.

By inserting the word OR (in capitals with a space before and after), you get more results. This is exactly what you want!
In the illustrated example, we're finding people who are:
1. Sales managers
2. Marketing managers
3. Sales and marketing managers

TIP: The OR-operator can be used more than once.
Example: sales OR marketing OR hr
The OR-operator can bring you extra results that you normally wouldn't get, especially when using search terms related to your original ones.

Additional tips for making the best use of OR:
1. Plural: copy writer OR copy writers
2. Synonyms: team leader OR team manager
3. Abbreviations: hr OR human resources
4. Spelling: developer OR develloper OR developper OR devellopper because typos happen
 
The general rule of thumb to apply the OR-operator is when you want more results.

Growing your business is not a one-man or one-woman operation!

Outsource. Delegate. Grow 

Your role in your growing business is to set up systems that can be run by other people. 

1. To grow your business, you’ve got to let go of the things that could be done by someone else. I know it's hard to do, because in your mind no one can do it as well as you, but that's not true. If you train them well, and have systems in place, they can be just a efficient and effective as you!

2. Hire a company to develop your 24/7 salesperson called the website! It should promote your value and vision, and lead your prospects down a path towards sales. 

3. One of the best leveraging opportunities  is the clients you’re working with. Your goal should be to get half the people you do business with to refer someone to you before the end of your current business dealings with them. While still engaged, your value is top-of-mind and they and ready to help.

4. Don’t just focus on building a transactional business…focus on building a long term sustainable business built on loyal relationships. It's easier to keep a client than to find a new one, so continue to build that valuable relationship. Find new ways to offer value.

Developing a systematic way of handling your business and filling those roles with other people should give you unlimited potential in your business. 

What not to do on LinkedIn!

Who is looking at your profile? It might just be your next employer, your current boss or a prospect.

1. Don't ask for recommendations.
From people who don't know you, that is. Why would you expect someone without first hand knowledge of your expertise to say something great about you? I have gotten many requests like this and it always surprises me, and I never do it. Even worse: when it's sent out as a mass email...not cool.

2. You don't give back.
Great networking is based on giving, not receiving. Endorse another person's skills and you not only give them a virtual pat on the back, you may also help them show up in search results. Personally, I won't endorse anyone I don't feel comfortable endorsing, it's not genuine.

3. You've forgotten where you are.
LinkedIn is not Facebook. Most people use LinkedIn as a professional social media platform so always present yourself in a professional manner. Show off your vacation and party pics someplace else. When you want to leave comments, share material, etc.,  always assume a potential employer, employee, customer, vendor--anyone--is going to read it.