From speed to site ranking, you’ve probably done some sort of website audit. However, a true website audit covers much more. As an essential part of your business, your website should be put through a comprehensive audit that factors in all major key performance indicators of your online presence.
5 Key Areas of a Comprehensive Website Audit
- Technical Audit
- SEO & Organic Reach Audit
- Competitor Audit
- Backlink Profile Audit
- Local Audit
Today I will review a Technical Site Audit.
Your website’s usability and functionality matter more today than ever before. Users are more web-savvy and demand better performance from the websites they visit. With this in mind, search engines give preference to websites that are technically sound. This includes a variety of technical elements including:
- Site load speed
- Image optimization
- Text to HTML ratio
- Word count
- Duplicate content
- Broken site links
- Links with nofollow attributes
- Meta Descriptions
- Image Alt Attributes
- 404 Errors
- Mobile Optimization and more!