Email is still a great way for your small business to stay top-of-mind with their clients, and to reach out to your prospects.
With email marketing you can reach your customers where they are, without spending a lot of money.
Email Tips:
- Send content they want to read and that is of interest to your audience.
- Consider segmenting your email lists so the right type of message reaches the right target audience.
- Make sure its mobile responsive. If it doesn’t display properly on their mobile device, they’re not going to read it.
- Keep your emails short and easy to read.
Email Facts:
- 72% of U.S. adults say they prefer companies to communicate with them via email.
- 91% say they’d like to receive promotional emails from companies they do business with.
- 73% of companies agree email marketing is a core part of their business efforts.
- 25% rate email as their top channel in terms of return on investment.
